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FOTE14 Pitchfest Finalist: Keywords English

Keywords English is a female-led, EdTech startup at the intersection of technology and education. We harness mobile technology to deliver a personalised learning experience for each student, irrespective of their socio-economic background, learning ability, or location of the school. Such innovation is conducted in partnership with proven research-based practices in order to deliver core deliverables for the student, teacher, school and parent.

Since 2000, research carried out by the OECD highlight the challenge young populations in industrialised economics face in the area of literacy, maths and science. Demands on individual teachers to meet the learning need of each child, is immense. The textbook model of education is no longer fit for purpose. There is also a shortage of research based mobile learning solutions to support the growing number of mobile devices entering the education space.

The Keywords English app is the result of a 3-year research study carried out by Professor David Little and his team of language and literacy specialists at Trinity College, Dublin. They identified the exact language young people need to know for each subject in each school. Validated by 200 teachers in 85 Irish schools, their materials were subsequently used by teachers in 110 countries, demonstrating potential scale. The Keywords English app takes this methodology as the starting point. Additional research from Harvard University, which demonstrates that reading on a mobile device supports struggling readers, particularly those with dyslexia, has been added. Incorporating all this data into a mobile app, with functionality for students who speak English as a second language, along with gaming and collaborative learning features, makes the Keywords English app the first inclusive 21st century learning tool and ideally placed to take advantage of the 8% growth in mobile education in 2015 alone.

Founder & CEO: Joanna Norton



Twitter: @keywordsenglish


posted by Nuwa Enobakhare on September 29, 2014

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