Title: Director of Search, UK
Bio: Since joining Microsoft in 2005, Dave Coplin has worked across a wide range of sectors and customers, providing strategic advice and guidance around the cost effective use of technology in relation to their business needs. As an established thought leader in the UK and having spent a considerable amount of time in the Public Sector providing leadership and guidance around key technology policy issues like Cloud Computing, Open Government, Open Data and the “consumerisation” of IT, Dave is currently working as the Chief Envisioning Officer for Microsoft UK’s Advertising and Online business, focusing the spotlight on the power and potential of search and the way it holds the key to society’s effective use of all that technology and the internet has to offer.
Session Title: Future Forward
Session Abstract: The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play. Search is at the very heart of this change as the internet evolves to be more about “doing” and less about “finding”. Understanding this change is crucial, not just for the satisfaction and welfare of consumers and customers, but equally for the success and relevance of businesses and brands. This session will uncover the challenges (and opportunities!) faced by us all as we move to this new way of living and working, and how shifting to a more human approach enables us to unlock the full potential of all that technology has to offer a modern society.