A lot has been written about the use of QR codes for marketing in general and conferences in particular. If I’m honest until recently I didn’t really like them. Let’s be honest they are not very easy on the eye and as a passionate marketer & social media geek I do feel that looks are important. Having said that I’m slowly starting to see past their unattractive façade and realise their potential to connect the online and offline ‘world’ to deliver an integrated user experience (or marketing campaign for that matter).
Are QR codes a waste of time?
In a recent post for GigaOM Joe Gillespie shares his ’5 reasons you’re probably wasting time with QR codes’. The fact that he’s the “President and CEO of Zoove, a registry of self-chosen, short dialing codes, called star-star numbers, that brands can use as an alternative to QR codes” makes his arguments look less impartial.
I’d argue that although valid, his reasons are more likely to be barriers to entry and a reason for the lack of widespread adoption of QR codes, rather than proof that QR codes are waste of time.
Why QR codes at FOTE11?
Well, running a conference called Future of Technology in Education is all very well – and sometimes you have to walk the walk. Don’t get me wrong, I’m not feeling like we do something ground-breaking here by using QR codes throughout the conference - not having any printed delegate packs and delivering all relevant content via our FOTE11 conference app, is probably more cutting edge.
The FOTE community has always been a pretty tech-savvy crowd with a healthy proportion of ‘early adopters’ who are happy to try new things. Using QR codes on our stand (to sign-up for Echo360/ULCC hosting offer & download a press release about Bloomsbury College moving to Moodle) and on the conference signs to download the various app version – if you’ve been too busy to do it before the conference – tweet about the event and take a note of the WiFi password just seems to make sense.
For Android users I have attached an example of a QR, which takes you the FOTE11 App on the Android Market.
You can scan it directly off the screen to make sure whatever QR code reader you are using works properly.
What are your thoughts?
What are your thoughts on the use of QR codes for conference, marketing and even teaching & learning? Have you used them or are planning to? Once FOTE11 is over, tell us what you thought of their usefulness during the conference and if you have any other ideas for their use in the future.